Destiny Briona
Destiny Briona kick-started her campaign by running automated Instagram ads on her video content. This boosted her visibility among new listeners while identifying which content performed best and drove the highest engagement.
📈 The Impact:
2nd. Streaming Growth with NextGen’s Automated ads
Paired with massive discovery on socials, Destiny used NextGen’s Streaming Growth Playbook to run automated ads that directed targeted listeners straight to her singles on Spotify and Apple Music + more.
The Result 200,000+ Streams on Spotify alone in just 60 days—a testament to the power of automation and effective ads. Her Spotify popularity score grew to 35% and heavily triggered her music getting algorithm push.
With the automated ads she was gaining new listeners on “Special” for only 0.04 cents and
“Probably Right” for only 0.06 cents!
This precision converted exposure into real streams and got the attention of editorial curators on Spotify and Apple Music, securing Destiny coveted placements on:
"Probably Right"
"Special"
