First: Amplified Discovery with NextGen Instagram Playbooks
Destiny Briona kickstarted her campaign using NextGen’s automated Instagram Playbooks, running strategic ads on her video content. This not only boosted visibility but also pinpointed which content resonated most with audiences.

📈 The Impact:

• 3M+ video views

• 11K+ new followers

• Increased fan engagement leading to DSP recognition

The Result: 200K+ streams in just 60 days—a testament to the power of automation and strategic marketing. Her Spotify popularity score grew to 35% and heavily triggered her music getting algorithm push.

Second: Driving Streams with NextGen’s Automated ads
Paired with massive discovery on socials, Destiny used NextGen’s Streaming Growth Playbook to run automated ads that directed targeted listeners straight to her singles on Spotify and Apple Music.

With the automated ads she was getting new listeners on “Special” for only 0.04 cents and “Probably Right” for only 0.06 cents!
*insert screenshot of results*

This precision converted exposure into real streams and got the attention of editorial curators on both platforms. Securing Destiny coveted placements on:

🎵 For "Special"

• Spotify: Fresh Finds R&B, R&B Rising

• Apple Music: Day One, Mood., Smooth and Easy

🎵 For "Probably Right"

• Spotify: Hangover Detox, R&B Weekly